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Case Studies

This category contains 8 posts

How H&M Will Become A Tastemaker For Sustainable Fashion by Kate Harrison, Forbes

In April, H&M hosted a sustainability event at their London showroom. At the reception, they shared the company’s latest sustainability report and the major findings from their sustainability work in 2015.  H&M is developing a new sustainability strategy with a focus on the circular economy. For the sustainability event, H&M brought together leading innovators and … Continue reading

IKEA: why businesses should ‘go all in’ on sustainability by Michael Holder, Business Green

IKEA’s chief sustainability officer, Steve Howard, argues the case for setting 100 per cent targets to drive climate action  Ask any sportsperson what their ultimate aim is – from Usain Bolt and Serena Williams to Eric the Eel – and they’ll tell you it is to win, finish top, or be the very best at … Continue reading

Volkswagen’s $15 billion lesson on the stakes of sustainability by Lauren Hepler, Greenbiz

The public backlash has already been swift, but the concrete financial toll of European automotive giant Volkswagen’s deliberate manipulation of diesel emission testing revealed last fall is starting to crystallize. A $14.7 billion settlement announced yesterday for the owners of some 475,000 impacted U.S. cars. The company, once lauded for its sustainability efforts on corporate … Continue reading

Sustainability Isn’t A Moral Issue For Unilever, It’s An Economic Issue by Jeff Beer

Unilever CMO Keith Weed on why progressive marketing and sustainable brands are leading the company’s growth. Back in 2010, Unilver launched its Sustainable Living Plan with a goal of doubling the size of the business while cutting its environmental footprint in half by 2020. On stage at Cannes Lions, chief marketing officer Keith Weed talked … Continue reading

Kering exec: Sustainable business is smart business by Forrest Cardamenis, Luxury Daily

Sustainability’s business opportunities are abundant, but brands need to make it sexy to harness them. A session at Fashion-Culture-Design on June 9 emphasized that the notion of “sustainability” in the industry doubles as a reference to sustaining a business as natural resources diminish. Despite the opportunities, however, brands need to convey the business opportunities to … Continue reading

Why Social Media and Sustainability Should Go Hand in Hand by Jeff Sutton, Triple Pundit

Over the last decade, we have seen social media and sustainability play an increasingly important role in the way that businesses conduct and talk about themselves. Together they’ve helped push corporations to new levels of transparency, opened up avenues for greater engagement, forced organizations to rethink their role in society, and aligned individuals, businesses and … Continue reading

Why brands should take a lesson from Unilever on sustainability by Chris Arnold, Campaign

The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business, writes Chris Arnold, founder of ethical marketing agency Creative Orchestra. It is a message that eco-ethical business people have been pushing … Continue reading

Decade-Long Walmart Partnership Offers Sustainability Lessons by Anne Brock,Triple Pundit

When the world’s largest retailer teams up with one of the most outspoken non-governmental organizations, the ripple effect is felt everywhere. That’s what’s happened during a decade of cooperation between Walmart and the Environmental Defense Fund. EDF recently touted the progress made during the past 10 years of this unprecedented partnership. The organization accustomed to … Continue reading