Role of Employees in CSR Communications

Employees represent the most powerful brand communications channels. The most fruitful way to link philanthropic or employee volunteerism programs and the corporate brand is through a company’s employee base. What they say about their company and its offerings can often have more impact on company’s brand equity than any advertising campaign. If they understand them,… Read More Role of Employees in CSR Communications

Online Media is vital for effective CSR communications

Digital disruption is today’s reality. Internet has exploded as a primary distribution point content creating new opportunities to engage people in topics they really care about. Companies in the field of CSR & Sustainability are being forced to make a 360-degree turn and revamp their communications, marketing, supply chain operations, and basically every part of… Read More Online Media is vital for effective CSR communications

Business Responsibility Report – Suggested Framework (SEBI)

Section A: General Information about the Company 1. Corporate Identity Number (CIN) of the Company 2. Name of the Company 3. Registered address 4. Website 5. E-mail id 6. Financial Year reported 7. Sector(s) that the Company is engaged in (industrial activity code-wise) 8. List three key products/services that the Company manufactures/provides (as in balance… Read More Business Responsibility Report – Suggested Framework (SEBI)

Sustainable Business Practices as regulated by SEBI in India

The legislation around sustainable responsible practices by businesses in India is limited to guidance like the National Voluntary Guidelines, which the Securities and Exchange Board of India (SEBI) had asked the top 100 firms to adopt a few years back. SEBI as per its circular dated August 13, 2012 mandated the inclusion of a “Business… Read More Sustainable Business Practices as regulated by SEBI in India

Prescribed format for CSR Reports under Indian Company Law

The Board of the Company is mandated to prepare a CSR Report under Section 134(3)(o) of the Companies Act, 2013. The Companies (CSR Policy) Rules, 2014 provide for the format for reporting CSR activities annually. The format for the annual report on CSR activities to be included in the Board’s report is as follows: 1.… Read More Prescribed format for CSR Reports under Indian Company Law

A Summary of the High Level Committee Recommendations for the Effective Implementation of the CSR Mandate

In line with the national endeavor to include those sections of the society in the growth process, which had hitherto remained excluded from the mainstream of development, CSR was conceived as an instrument for integrating social, environmental and human development concerns in the entire value chain of corporate business in India.  The principle of “inclusive… Read More A Summary of the High Level Committee Recommendations for the Effective Implementation of the CSR Mandate

Mandatory CSR paves way for universal education in India

One of the significant indicators of social progress is education, which also plays a decisive role for a society to achieve self-sustainable and equal development. Universal Primary Education is identified among the eight most important aspects that concern human development in the Millennium Development Goals by the United Nations. An explicit standard of educational goals… Read More Mandatory CSR paves way for universal education in India

Like it or not, the link between CSR & Marketing is undeniable

Last week I completed my summer program on ‘Strategic Marketing’ at Imperial College Business School, London. One of the main reasons why I had opted for this course was infact, one of its modules on Business Sustainability, and my desire to explore the link between marketing and corporate social responsibility. Needless to say, I found… Read More Like it or not, the link between CSR & Marketing is undeniable

The Emergence of a New Area of Legal Practice: Corporate Social Responsibility

‘The great debate for lawyers in the coming century is …whether the ascendancy of economics, competition and technology, unrestrained, will snuff out what is left of the nobility of the legal calling and the idealism of those who are attracted to its service.’-The Hon Justice Michael Kirby AC CMG, Legal Professional Ethics in Times of… Read More The Emergence of a New Area of Legal Practice: Corporate Social Responsibility

Legal Framework governing Corporate Social Responsibility (CSR) in India

In an unprecedented move, India became one of the first countries in the world to legally mandate CSR expenditure for companies satisfying a certain criteria in August, 2013. Before an attempt is made to explore this concept of CSR both in a legal and a managerial context, it is important to get well versed with… Read More Legal Framework governing Corporate Social Responsibility (CSR) in India